La Mer 日夜新生修護體驗館
The La Mer 日夜新生修護體驗館 debuted at K11 MUSEA , inviting guests on an immersive journey into the world of luxury skincare. Visitors explored the anti-aging benefits of The Treatment Lotion, engaging with interactive installations and captivating marine-inspired displays.
Objectives
- Promote user interaction through innovative devices to demonstrate the efficacy of the skincare offerings.
- Create engaging multimedia experiences that highlight the innovative technology behind La Mer products.
CG Animation & Projection Mapping
We developed captivating CG animations that showcase the technology behind La Mer’s products. These animations are projected using advanced projection mapping techniques within a circular area, creating an engaging visual experience that immerses guests in the brand’s luxurious skincare narrative.
Interactive Installation
Guests can interact with the display using a spoon, which is tracked in real-time to create dynamic water ripple effects. As users move the spoon, the ripples mimic the sensation of playing with water. When the spoon touches the “Revitalizing Essence,” it triggers the playback of an informative video, enhancing the interactive experience and revealing the product’s benefits.
Instagram AR Filter
We designed a unique Instagram filter that enriches the user experience at the event. When guests focus their camera on the product model of the “New Revitalizing Night Cream,” they can drag and drop the “Revitalizing Essence.” This action causes a magical water effect to appear around the Night Cream, emphasizing the hydrating properties of the essence and creating an engaging visual experience.
