The Macallan Experience Hong Kong
The Macallan Experience Hong Kong was an innovative project designed to create an immersive journey into the world of The Macallan whisky. Launched in 2023, this initiative aimed to engage participants through a blend of cutting-edge technology, interactive design, and sensory elements, showcasing the craftsmanship and heritage of The Macallan.
The Macallan Experience Hong Kong was an innovative project designed to create an immersive journey into the world of The Macallan whisky. Launched in 2023, this initiative aimed to engage participants through a blend of cutting-edge technology, interactive design, and sensory elements, showcasing the craftsmanship and heritage of The Macallan.
Objectives
- To provide an engaging and informative experience for both whisky enthusiasts and newcomers.
- To immerse participants in the artistry and storytelling behind The Macallan, enhancing their appreciation for the brand.
- To foster a deeper emotional connection between attendees and The Macallan whisky.
CG Animation and Projection Mapping
Stunning CG animations narrated The Macallan’s history, highlighted by a captivating floor projection of a serene river with animated koi fish, symbolizing the brand’s tradition and craftsmanship.
Tunnel Immersive Experience
A tunnel journey took participants through the four seasons, transitioning from lush grasslands and trees to a clear sky and a starry galaxy. Each section featured dynamic visuals and soundscapes, representing rain, rustling leaves, and falling snow, deepening the connection to nature and whisky production.
Mobile App Development
A mobile app enhanced the experience by allowing participants to control motion graphics on a stunning LED arch and access tasting notes and whisky pairing suggestions.
Lighting Design
Comprehensive lighting design created an inviting ambiance, highlighting key installations and guiding participants through their immersive journey.